Step 1
Flick your wrist, or press the face.
The light will turn on indicating that Persona is listening.
Early-bird price · First batch only
Persona Band
The first personal assistant you can wear. Makes you money and saves you time.
$179$219Save $40
- No subscription
- Free US shipping
Included with your order
Persona Band+ Carbone Black strap
Fast charging dock+ USB-C cable
Add extra strap (optional)
Add to cart
- Manages your emails
- Makes calls and waits on hold for you
- Books appointments, tables, flights, and rides
- Reminds you of important dates and deadlines
- Takes meeting notes and handles action items
- Finds the best products and deals
- Cancels forgotten subscriptions
- Handles returns and chases refunds
- Works with iPhone and Android
- Two microphones and a built-in speaker
- 5-day battery, full charge in 30 minutes
- Persona Pulse haptics, felt only by you
- Water-resistant
- 27 g, anodized aluminum unibody
- 12-LED light ring
- Detachable Brain, 37 × 22 × 9 mm
Arrives before Christmas.
- Free shipping US
- Worldwide shipping
- 1 year warranty
- 30-day money-back
Secure checkout
As featured in
See how Persona Band works
Step 2
Say what you need.
Persona will take it from here.
- Refund claimed
- Calendar sorted
- Replies drafted
- Calls handled
Step 3
Consider it done.
So simple, it doesn't need a screen.
Made for your kind of busy
For ADHD Brains
Books the dentist, cancels what you forgot, remembers for you.
For Managers
Sends the recap, moves the 1:1s, declines what you can't make.
For Parents
Books the doctor, sets up the carpool, orders school shoes.
For Founders
Moves investor calls, answers the email, books the dinner.
For Travelers
Rebooks the flight, moves the hotel, sends the boarding pass.
For Small Business Owners
Calls suppliers, moves deliveries, cancels unused software.
The most personal AI
is the most private one.
The microphones turn on only when you flick your wrist or hold the button. No wake word, no always-on listening, and privacy mode cuts both mics whenever you want.
SOC 2 Type I. ESOF verified. Independent auditors look at how we handle your data, so you don't have to take our word for it.
Every message, document and recap is sealed with envelope encryption before it reaches our storage, and travels over TLS on the way. Each record gets its own key, and those keys are locked again with a master key kept apart from the data.
Your conversations are not a product. Not to advertisers, not to data brokers, not to anyone.
Export everything in one tap, or wipe a task, a day, or all of it, from our servers too.
Access to our production systems is limited to a small engineering team, granted one system at a time with the least permission each task needs, and reviewed on a regular cycle.
Instant mute.
Listens only when you ask.
Independently audited.
Checked by outside experts.
Encrypted at rest.
Sealed before it's stored.
Never sold, never traded.
Not a product, not to anyone.
Yours to delete.
Gone means gone.
Need-to-know access.
Only the few who must.
Persona users feel the difference
Save money, spend less
Users save $408 a year on average.
Never wait on hold again
Persona users hand off 30+ calls a month.
Get life back
Users get 12+ hours a week back.
Questions? We've got answers.
Persona Band is $179, one time. No subscription: using Persona is free, and the Band is the only thing you pay for.
Persona Band is your assistant on your wrist. A 27 gram band with two microphones, a speaker, a 12-LED ring that shows it's listening, working, done, and 5 days of battery. Say the task mid-conversation and it's handled, no screen, nothing to open. It's the same Persona you text in iMessage and WhatsApp, so what you ask on your wrist shows up in your thread.
Persona is a personal AI assistant that gets things done, not just answered. Text it in iMessage or WhatsApp like you'd text a capable friend and it makes the calls, books the appointments, cancels the subscriptions and comes back with confirmations. Wear it as Persona Band and it's one word away, no phone in hand.
Every task comes back with its receipts: the steps taken, the confirmation numbers, what was said on the call. When something can't be done, Persona says so and tells you what it needs, instead of pretending.
It spots what needs doing and prepares it before you ask. But the final call is yours. Anything that spends money, sends words in your name, or can't be undone waits for your yes. On the Band, that yes is one word.
Conversations, documents and anything the Band hears are encrypted in transit and at rest, and never sold. Persona is SOC 2 Type I certified. Export or delete everything, any time.
No. Persona works in iMessage and WhatsApp on its own, free, and in the Persona app. The Band is for the moments your phone isn't in your hand: walking, driving, cooking, in a meeting. Start with Persona for free at yourpersona.com.
Flick your wrist or hold down on the face, then just speak. No wake word. Ask a question and Persona answers out loud, or hand it a task. The Band and the Persona in your Messages are the same Persona, so what you asked on your wrist shows up in your thread.
No. The microphone only turns on when you flick your wrist or hold the button. It's not a continuous listening device. Privacy mode cuts both mics whenever you want.
Yes. The Band connects to your phone over Bluetooth and works with iPhone and Android. The Persona app is on both.
No prompts, no settings. Say it the way you'd say it to a person. The Band pairs once and stays paired.
Persona understands and speaks 120+ languages.
Bands ship in December and arrive before Christmas in the US. US shipping is free, and the early-bird price on this page is locked for early orders.
Send it back within 30 days for your money back. Every Band comes with a 1 year warranty.
5 days on one charge. The Brain snaps into the charging dock and it's full again in 30 minutes over USB-C. The dock and cable are in the box.
Yes. The Band is water-resistant, and the magnetic snap stays closed through a workout. The Liquid strap is made for the gym and the rain.
Yes. The Brain and strap lock together with a magnetic snap, so a swap takes seconds. Your Band ships on black jacquard knit. Knit and Liquid straps are $49, Suede is $89, in Carbone Black, Cortina White, Brown Mocha and Capri Orange.
Band specification
Aluminum unibody
One piece, no seams.
27 grams
You'll forget it's on.
Two mics
Hears a whisper.
Speaker
Answers out loud.
5 days
One charge, under 30 minutes.
Ambient LED ring
Hears, thinks, confirms.
Local storage
Two days without the phone
120+ languages
Say it however you think.
Aluminum unibody
One piece, no seams.
27 grams
You'll forget it's on.
5 days
One charge, under 30 minutes.
Local storage
Two days without the phone
Ambient LED ring
Hears, thinks, confirms.
Two mics
Hears a whisper.
120+ languages
Say it however you think.
Speaker
Answers out loud.
Ready when
you are.
$179 $219
Your entire digital life, handled.
Your apps stay the same. Persona makes them work together.
