
Life admin
Handles the returns, forms, and appointments you keep putting off.
Your Persona remembers what matters and does what you need before you know you need it.
From to-do to ta-da.
No one’s problems are the same. Your Persona learns to adapt to your needs.
Talk naturally and let your Persona handle the rest. No prompts to learn, nothing to set up.
Materials. Knit for every day, Liquid for the gym and the rain, Suede for dinner.
SOC 2 Type I
AES-256
ESOF verified
Persona Band
The world's smartest band.
Included with your order
Free US shipping. Ships December 2026.
Final product design may differ slightly.
Aluminium unibody
One piece, no seams.
27 grams
You'll forget it's on.
3 days
One charge. Gone all weekend.
Local storage
Two days without the phone

Ambient LED ring
Hears, thinks, confirms.
Two mics
Hears a whisper.
120+ languages
Say it however you think.
USB-C
Fully charged in 30 minutes.
Instant mute
One tap, full privacy.
Your apps stay the same. Persona makes them work together.
Persona is a personal AI assistant that gets things done, not just answered. Text it in iMessage like you'd text a capable friend and it makes the calls, books the appointments, cancels the subscriptions and comes back with confirmations. Wear it as Persona Band and it's one word away, no phone in hand.